Features · The whole product, every tier

Built for how Shopify app developers actually work

One workspace for the whole picture: revenue, retention, listing traffic, App Store position, and the alerts that keep your team ahead of all of it.

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Instruments11

Feature gatesNone

SeatsUnlimited

HistoryFull

01 · REVENUE

Revenue analytics

The full SaaS metrics suite, computed from your raw Shopify Partner API events instead of dashboard exports.

MRR and ARR with movement split into new, expansion, contraction, churned and reactivated

Gross revenue, net revenue after Shopify's share, and payouts bucketed into real payout windows

ARPU and predicted LTV (ARPU ÷ gross subscription churn), guarded against divide-by-zero surprises

02 · CONVERSION

Trials & conversion

Every trial reconstructed from your Partner events, so you can see how many start and how many turn into paying subscriptions.

Trial starts charted over time, with the share that convert to a paid plan

Trial-to-paid conversion rate broken down by plan and by cohort month

Time to convert, plus how many trials are still open right now

Rebuilt from raw Partner events for any past date, never a stored snapshot

03 · DISCOUNTS

Discount tracking

How much recurring revenue you give away, measured from what was billed against what was actually charged.

Discounts detected per subscription as the prepaid price minus the amount charged

Total revenue discounted over time and the share of MRR it represents

Which apps and plans carry the deepest discounting

Read from real transactions, so a price change never inflates the figure

04 · RETENTION

Churn & retention

Three churn lenses and cohort retention, all on start-of-period denominators so the rates hold up to scrutiny.

Logo, subscription and revenue churn: gross and net, where net can go negative with expansion

Cohort retention triangles by first-subscription month, for counts and for revenue (NRR)

Optional store-closure exclusion to separate merchant churn from stores simply closing

Early plan-switch smoothing so day-one plan optimizing doesn't inflate churn

05 · TRAFFIC

Listing-traffic insights

Your app listing's GA4 BigQuery export, joined to real subscription outcomes per store.

Funnel from listing views to Add-app clicks, installs, trials and paying subscribers

Per-source, per-medium and per-campaign breakdowns with store-level drill-down

Traffic trends over time and an insights grid across ten attribution dimensions

Installs joined to your Partner subscription data by shop (GA4 alone has no subscribe event)

06 · DISCOVERY

App Store rank tracking

A daily crawl of the public Shopify App Store, indexed into positions you can chart and compare.

Category leaderboards refreshed twice a day, keyword rankings crawled daily

Follow up to 20 apps, 20 search keywords and 20 categories per workspace

Position-over-time charts with shared global history; popular terms come pre-filled

Built for Shopify badge and editorial "Featured in" placements tracked over time

Fastest growers and newly launched apps in every category

07 · REPUTATION

Reviews & ratings

Your App Store reputation tracked daily: the rating, new reviews as they land, and who is gaining or losing.

Average rating and review count tracked day by day, per app

New reviews surfaced as they appear, with the star distribution over time

Rating movement and review gainers and losers across the apps you follow

Compare your reputation against the competitors you track

Reviews matched to the merchant who wrote them, shown right on that customer's detail page

08 · ALERTS

Slack & email notifications

Alerts that carry the number, delivered to Slack and email, where your team already looks.

Rule-based alerts on installs, uninstalls, subscriptions, upgrades, downgrades and churn

Every rule delivers to Slack channels, up to 10 email addresses, or both at once

A per-app daily report with headline metrics and day-over-day change, in Slack and in your inbox

Custom-event alerts with your own Liquid message templates, and uptime alerts on the same rules

Slack messages branded with each app's name and logo, largest app first

Test delivery, per-rule pause and resume, and channel choice per rule

09 · EVENTS

Custom events

Track what happens inside your app - feed generated, export finished, settings saved - paired to the store that did it, charted and alertable.

Send events with one API call or the @appvitals/client npm package, paired to stores via the myshopify domain

Explore them Mixpanel-style: multiple metrics, property breakdowns, filters and saved reports on your dashboard

See every store's event history on its customer page, next to revenue and plan changes

Slack and email alerts per event with your own Liquid message templates

Included on every plan (500 events a month on Free, 50k to 250k on paid tiers) with optional usage billing beyond

Read the custom events docs →

10 · UPTIME

Uptime monitoring

Minute-level HTTP checks on the routes your apps depend on, with incidents that open and resolve themselves and alerts where your team already looks.

A monitor for any public route per app: app proxies, webhook receivers, health endpoints, your site

Checks every minute with a 24-hour status timeline, uptime tiles for 24 hours, 7 and 30 days, and latency charts down to the minute

Down after 3 consecutive failed checks, so one lost packet never pages anyone; incidents auto-resolve after a configurable healthy period

Down and recovery alerts by email or Slack, wired into the same notification rules and daily report as your revenue events

1 monitor free, 5 on paid tiers, 20 from Tier 5 up, and extra monitors for $1/mo each when you need more

Read the uptime docs →

11 · TEAMS

Multi-app, multi-org & team

Built for portfolios and teams from day one. Nothing is priced per seat or per app.

Unlimited apps and full history on every plan, including Free

Organizations keep every dataset isolated; switch between client or company workspaces

Unlimited team seats with owner and member roles

One-click JSON export of your organization's data. It's yours

Signal > noise

Start measuring what grows your apps.

Connect your Shopify Partner account and get your first reports today, free under $1k MRR.

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