What gets tracked
- Category rankings: your position in every category your app belongs to, and in any category you follow, charted over time
- Keyword rankings: where apps place in App Store search results for the keywords you follow
- Listing health: rating, review count, the Built for Shopify badge and editorial “Featured in” placements, snapshotted daily for each of your apps
- Market movement: fastest-growing apps, review gainers and losers, and newly launched apps across the store
Following apps, keywords and categories
Open the Shopify App Store page in the app. Follow competitor apps from any leaderboard, follow search keywords with the keyword editor (it autocompletes against already-tracked terms and accepts free text), and follow whole categories to keep their leaderboards on your radar. Followed keywords can also be edited in each app’s settings.
| Plan | Follow limits |
|---|---|
| Free | 3 apps · 3 keywords · 3 categories |
| App Store plan ($9.99/mo) or any paid analytics tier | 20 apps · 20 keywords · 20 categories |
The App Store plan is a standalone $9.99/mo subscription, and it is included at no charge with every paid analytics tier. See Billing & plans.
How the crawl works
- Category rankings refresh twice a day, at 00:00 and 12:00 UTC, together with the daily listing snapshot of your own apps
- Keyword rankings refresh once a day at 03:00 UTC
- New follows fill immediately: when you follow a keyword that has never been crawled, a background crawl runs right away so its chart doesn’t wait for the next scheduled run
Reading the charts
Each followed category and keyword renders a position-over-time chart (lower is better; position 1 is the top result) alongside a current leaderboard table. Use them to correlate ranking moves with listing changes, releases or review momentum, and watch the fastest-growers view to catch rising competitors early.